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澳洲悉尼论文代写:人类的消费观

此外,态度有三个组件,称为tri-component态度模型。第一个是认知成分,是一种态度包括消费者对态度对象的知识和信仰。认知评价对态度对象可能更主观或客观。例如,橙汁时,主观观点告诉你,味道好,而客观的观点说,它包含不同的维生素。第二个是情感组件,它是关于消费者感觉或情绪反应他们持有一种态度对象。如消费者州的我喜欢“耐克”或“耐克”是一个糟糕的品牌是表达一种情感或情绪的结果评估产品。最后一个是行为的组件,这意味着之前的倾向是什么态度门将以适当的方式对态度对象。该组件是教你做出一系列的决定购买或不购买产品,推荐产品给你的朋友或你的家人。最重要的是,改变一个组件的态度往往会产生相关的其他组件的变化,即认知一致性的原则。(吉纳维芙,霍金斯&西蒙,2006)

澳洲悉尼论文代写:人类的消费观

In addition, attitude has three components, which referred to as the tri-component attitude model. The first one is the cognitive component, which is an attitude including a consumer’s knowledge and beliefs about an attitude object. The cognitive evaluations about an attitude object may be more subjective or objective. For example, when it comes to orange juice, subjective view tell you that it tastes good, while objective view says it contains different vitamin. The second one is the affective component, it is about what the consumer feels or the emotional reactions they hold about an attitude object. Such as a consumer who states ‘I like “Nike”‘ or ‘”Nike” is a bad brand’ is the results of expressing an affective or emotional evaluation of the product. The last one is the behavioral component; it means what is the tendency of previously attitude keeper in a proper manner towards an attitude object. This component is teaching you make a series of decisions to purchase or not to purchase a product, or recommend the product to your friends or your family. Above all, a change in one attitude component will tend to produce related changes in the other component, namely the principle of cognitive consistency. (Genevieve, Hawkins & Simone, 2006)

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