For the researchers, who argued bribe could damage the reputation of companies, they ignore what customers demand. Customers need products or service with high quality and lower prices. They care much for the life span or price-off of certain products instead of the reputation of the company producing the product. In addition, the author has stated that bribe is necessary in certain environment, not in all environment. In some countries with good regulations and laws, strict supervision and audit system, and high-quality officials, companies could compete in a fair platform provided by market discipline. They do not need to bribe. In this situation, companies should try to improve product quality and reduce price to expand its brand recognition. However, in a country full of bribe and corruption, people will feel no strange to see company offering bribes, which means the influence on reputation is very little.And lastly, for the people who worries customers would bear the costs of bribes, they fail to see customer`s loss in a society full of bribes or corruption. In some developing countries, the local companies still use unhealthy or old productive technologies, which cause the product harmful to consumers (Warren and Dunfee, 2004). In addition, these companies offer bribe to local officials to pass the sanitary examination of local government. These unhealthy products flow into local market, causing various health problems to local consumers. If the foreign products produced by advanced and healthy technologies could be introduced to local market, no matter through normal channels or bribes, the loss of local consumers will be less. In addition, in the countries full of bribes and corruption, if the foreign products could break into the local market through bribes, the strong competitiveness will force local companies to improve their technologies and improve the quality. Therefore, in a long-term, it is benefit for the local consumers.