北美留学生作业代写:饮料推广

5 年前 342次浏览 北美留学生作业代写:饮料推广已关闭评论

阿富汗饮料市场的竞争并不激烈,我们的产品可以在阿富汗拥有很大的市场,但仍然有很多竞争对手,如可口可乐。SOLO的目标是进入阿富汗几个主要城市,首都周边城市——喀布尔,成功进入阿富汗市场,第一步达到10%的市场份额,并向广大消费者推广这款产品的口味(软饮料不只是可乐)。该产品将吸引新的顾客(外国人和当地人)的软饮料。目标市场是炎热的夏季城市和干旱条件,在那里,阿富汗人表示,清洁和提神的非酒精饮料(出于宗教原因不喝酒)有巨大的市场。预计2010年销售额约为8,000万澳元,预计还会增长。第一年是修理年,因为与建立需求相关的最高成本。随着销售运营和分销体系的启动,在接下来的几年里,利润预期将逐步提高。该产品将经过调整以适应阿富汗市场。这些适应性包括包装、装瓶大小、颜色等。我们将在阿富汗销售不在澳大利亚销售的纸杯和玻璃包装,以降低成本,保持低价。

北美留学生作业代写:饮料推广

The competition of Afghanistan’s beverage market is not intense competition and our product can own a large market in Afghanistan, but still got many competitors such as Coca-Cola.The goal for SOLO is to entry into the Afghan several main cities, around capital city- Kabul to successfully enter the Afghan market, to achieve a 10% market share within the first step and to promote to a large consumer a taste of this product (Soft drink not only cola).This product will attract new customers (Foreigners and locals) for the soft drink.The target markets are the hot summertime cities and arid conditions, where Afghan people indicate a huge market for clean and refreshing non-alcoholic beverages (Non-drinker for religious reasons).Expected sales in 2010 will be approximately AU$ 80 million with increases expected. The first year is the repair year, due to the highest cost associated with setting up the requirements. Follow the sales operating and distribution systems start to work, in the following years, the profit expectations will be higher step by step.The product will be adapted to fit the market in Afghanistan. These adaptations include the packaging, bottling size, color and so on. We will sell paper cup and glass packaging in Afghanistan that does not sell in Australia to reduce cost and keep the price low.

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