Tourism Essay 代写:为了提高企业竞争力
Tourism Essay 代写:为了提高企业竞争力
In order to improve the business competitive power, the corporate real estate must be able to maximize the performance in terms of revenue and profit. Performance management and measurement has becomes an important element in an organization. It helps to achieve the organizations' vision and mission and also enhance the current performance level. The main idea of this research is to clarify the meaning of performance in different context,
The organizations can use various kinds of tools to measure the performance levels. However, the traditional approaches are concentrating more on individuals' level because this kind of measure is simple and easy to be conducted compared to the others measures. Unfortunately, it can just enhance the performance of employees, without helping the organization to achieve their goals. In order to better reflects the performance level of the organization, others aspects such as customer satisfaction, rate on investment, rate on assets, and growth in market shares also need to be taken into consideration. However, some of the measures are complicated due to the time and cost constraint.
Basically, there are three types of sector in the property market, namely, retail, office and industrial sectors. Retail sector can be split into shopping centres, supermarket or hypermarket and high street. Customer is an important asset for an organization especially in retail sector. In this competitive world, retail sector is always compete to provide better physical environment and offer more amenities to their customer in order to gain customer satisfaction. No doubt, a pleasant shopping environment will attract more customers and consequently will bring more profit to the organization. But the reality is how far a shopping center is managed to measure and enhance customer satisfaction is unpredictable.
To become a customer-driven organization, one must be constantly in touch with their customer base. In today's market, the retailers must concentrate on providing what the customers' desire in terms of product and service.
Shopping Center is one of the corporate real estate that requires a proper performance measure system to achieve their organization's goal and objectives. There is a relationship between customers and the shopping center where the customers' satisfaction will affect the reputation of the shopping center in public. In another words, it means that the shopping center is perform better if the customers' satisfaction is high.
Customer satisfaction is very important for a shopping center to determine the actual need of the customers and further enhance the current condition of the shopping center to suit the preference of the customers. Therefore, it is essential for a shopping center to identify the source of satisfaction in order to accomplish the objectives of the shopping center in fulfilling the needs of customers.
Although the market has paying attention to the customer satisfaction in retail sector, there is limited universal conceptual framework used to measure the customer satisfaction. The main purpose of this research is to find out the level of customer satisfaction in a shopping center based on several criteria based on the frameworks related to dimension of performance variables and understand one of the performance management and measurement system namely, the 'Balanced Scorecard'.
This study is aimed to enhance understanding of performance monitoring in a shopping center. Performance in a shopping center can be measured from the financial perspective, customer perspective, behavioral perspective and operational perspective. This research is just focus on the customer satisfaction in a shopping centre.
In this study, a case study is conducted at Mid Valley Megamall. The purpose of the case study is to analyze the performance of the Mid Valley Megamall based on the customer satisfaction. This study is to investigate the important variables concerning the customer satisfaction. At the end of this study, some recommendations on how to improve the current performance is given.