Tourism Essay 代写:为了提高企业竞争力
为了提高企业的竞争力，企业的房地产必须能够最大限度地发挥业绩的收入和利润。绩效管理和测量已成为组织中的一个重要组成元素。它有助于实现组织的愿景和使命，也提高了目前的绩效水平。本研究的主要思想是澄清在不同的背景下的表现的意义，
组织可以使用各种工具来衡量性能水平。然而，传统的方法是集中在个人的水平，因为这种措施是简单的，容易进行比较的其他措施。不幸的是，它可以提高员工的绩效，而不帮助组织实现他们的目标。为了更好地反映组织的绩效水平，其他方面，如客户满意度、投资率、资产率和市场份额的增长也需要考虑。然而，一些措施是复杂的，由于时间和成本约束。
基本上，房地产市场有三种类型，即零售、办公和工业部门。零售业可以分为购物中心、超市、大卖场、商业街。客户是一个组织特别是在零售部门的重要资产。在这个竞争激烈的世界中，零售部门总是竞争提供更好的物理环境，并提供更多的设施，以他们的客户，以获得客户满意度。毫无疑问，一个愉快的购物环境会吸引更多的顾客，因此会给组织带来更多的利润。但现实是一个购物中心是如何管理的，以衡量和提高客户满意度是不可预测的。
要成为一个客户驱动的组织，必须不断地与他们的客户群联系。在今天的市场上，零售商必须集中精力为客户提供什么样的产品和服务的愿望。
购物中心是一个企业的房地产，需要一个适当的绩效指标体系，以实现他们的组织的目标和目标。顾客与购物中心之间的关系，顾客的满意度会影响公众的购物中心的声誉。换言之，这意味着如果顾客的满意度很高，购物中心的表现就更好了。
顾客满意度是一个购物中心，以确定顾客的实际需要，并进一步提高购物中心的现状，以适应客户的偏好是非常重要的。因此，有必要对购物中心进行识别，以确定满足的来源，以完成购物中心的目标，满足客户的需求。
虽然市场已经关注零售部门的顾客满意度，但有有限的通用概念框架来衡量顾客满意度。本研究的主要目的是找出在基于对绩效变量维度的相关框架的几个标准购物中心顾客满意度和理解其中的性能管理和测量系统，即“平衡计分卡”。
本研究的目的是增进了解在一个购物中心的性能监控。在购物中心的性能可以从财务角度来看，客户的角度来看，行为的角度和操作的角度来看。本研究只关注一个购物中心的顾客满意度。
在这项研究中，案例研究是在谷中城进行。案例研究的目的是分析基于客户满意度的谷中城的性能。本研究是探讨顾客满意度的重要变量。在这项研究结束时，给出了一些建议，如何提高目前的性能。
Tourism Essay 代写:为了提高企业竞争力
In order to improve the business competitive power, the corporate real estate must be able to maximize the performance in terms of revenue and profit. Performance management and measurement has becomes an important element in an organization. It helps to achieve the organizations' vision and mission and also enhance the current performance level. The main idea of this research is to clarify the meaning of performance in different context,
The organizations can use various kinds of tools to measure the performance levels. However, the traditional approaches are concentrating more on individuals' level because this kind of measure is simple and easy to be conducted compared to the others measures. Unfortunately, it can just enhance the performance of employees, without helping the organization to achieve their goals. In order to better reflects the performance level of the organization, others aspects such as customer satisfaction, rate on investment, rate on assets, and growth in market shares also need to be taken into consideration. However, some of the measures are complicated due to the time and cost constraint.
Basically, there are three types of sector in the property market, namely, retail, office and industrial sectors. Retail sector can be split into shopping centres, supermarket or hypermarket and high street. Customer is an important asset for an organization especially in retail sector. In this competitive world, retail sector is always compete to provide better physical environment and offer more amenities to their customer in order to gain customer satisfaction. No doubt, a pleasant shopping environment will attract more customers and consequently will bring more profit to the organization. But the reality is how far a shopping center is managed to measure and enhance customer satisfaction is unpredictable.
To become a customer-driven organization, one must be constantly in touch with their customer base. In today's market, the retailers must concentrate on providing what the customers' desire in terms of product and service.
Shopping Center is one of the corporate real estate that requires a proper performance measure system to achieve their organization's goal and objectives. There is a relationship between customers and the shopping center where the customers' satisfaction will affect the reputation of the shopping center in public. In another words, it means that the shopping center is perform better if the customers' satisfaction is high.
Customer satisfaction is very important for a shopping center to determine the actual need of the customers and further enhance the current condition of the shopping center to suit the preference of the customers. Therefore, it is essential for a shopping center to identify the source of satisfaction in order to accomplish the objectives of the shopping center in fulfilling the needs of customers.
Although the market has paying attention to the customer satisfaction in retail sector, there is limited universal conceptual framework used to measure the customer satisfaction. The main purpose of this research is to find out the level of customer satisfaction in a shopping center based on several criteria based on the frameworks related to dimension of performance variables and understand one of the performance management and measurement system namely, the 'Balanced Scorecard'.
This study is aimed to enhance understanding of performance monitoring in a shopping center. Performance in a shopping center can be measured from the financial perspective, customer perspective, behavioral perspective and operational perspective. This research is just focus on the customer satisfaction in a shopping centre.
In this study, a case study is conducted at Mid Valley Megamall. The purpose of the case study is to analyze the performance of the Mid Valley Megamall based on the customer satisfaction. This study is to investigate the important variables concerning the customer satisfaction. At the end of this study, some recommendations on how to improve the current performance is given.
