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Marketing Essay 代写 : 对零售店的市场分析

Marketing Essay 代写:  对零售店的市场分析

Tesco is the worlds 3rd largest retailer and the UK retail sector leader. Its primary activity is based in the United Kingdom and the company is expanding into international markets, which are China, the Czech Republic, Hungary, the Republic of Ireland, India, Japan, Malaysia, Poland, Slovakia, South Korea, Thailand, Turkey, and the United States. The company’s group sale in 2010 was £62.5 billion in which the operational profit accounted for £3.5 billion. Currently, the company finally becomes the most profitable online grocery retailer in the world, and more than half of the company’s group selling space is outside the United Kingdom.
The most attractive recent news about Tesco is its new CEO, Philip Clark, succeed Sir Terry as the retail giant’s boss on 2 March 2011. Within the same week, two pieces of news about Tesco’s further pushing forward in Southeast China and northern California were also announced respectively, which might lead to investors’ guess about whether this new boss, who was Tesco’s head of international and IT business, will take a more aggressive strategy for its international market. As we can see from the company’s market performance, the future of its international expansion is still full of uncertainty. The core UK food retailing segment still keeps 30% market share, however, the sales growth rate fell to a historically low level. The Christmas sales, especially non-food sales, in UK and Europe were negatively impacted by the bad weather last winter. The expansion in US market, which is loss making, was suspended in the past year and now, as the company announced, is restarted. The company’s operation and expansion is Asia seems promising, with high sales growth rates and fast new-stores-opening speed.
The company’s stock underperformed the FTSE 100 Index in the past year and keeps going down from the beginning of the year. In fact, all the five retailers we choose, most of which are the world’s largest, do not have satisfying stock performance recently. Bad news about the price rise from the suppliers’ side came this week bringing down the whole industry’s price. The current price of Tesco goes lower than our estimates and hits the bottom of the year. From January 2011, the company’s price decreased by a historically 10.58%. Investors’ worries about the current economic situation would be the main cause the sector’s underperformance. We expect an underlying earnings growth and hence a price growth of Tesco in a long-term perspective based on our forecast. The value of company will go up with the recovery of the economy, which is the external factor, and the growing internal operational performance. Therefore, we recommend a short term hold and long term buy.

Data source: Corporate Christmas sales reportThe latest supermarket giant Tesco’s 12-week total sales growth was 4.3% with the impressive double-digit growth in food segment. Giant player “Tesco” achieved positive strong performance in every business operation including food, non-food, and Tesco direct even though an unpleasant cold and wet weather especially adverse condition of snow over Christmas made things difficult not only for Tesco, but also its local crucial competitors like Sainsbury, Asda, and Morrison, Tesco’s operation and management were still well managed. It is undeniably that Tesco enjoyed an increase of like-for-like (LFL) sales compared to previous year; however, the rise in sales growth was inevitably suffering from the lift of petrol prices and the rise in VAT implying negative volumes if we assume progressive food inflation, which later may impede the stores’ growing space in the UK market.

Marketing Essay 代写:  对零售店的市场分析

是世界第三大零售商和英国零售部门的领导者。其主要活动是总部在英国的公司正积极拓展国际市场,这是中国,捷克共和国,匈牙利,爱尔兰共和国,印度,日本,马来西亚,波兰,斯洛伐克,韩国,泰国,土耳其,和美国。公司在2010集团销售£625亿,经营利润占35亿£。目前,该公司终于成为世界上最赚钱的在线食品杂货零售商,而超过一半的公司的集团销售空间是在英国以外。
关于Tesco最有吸引力的新消息是其新的首席执行官Philip Clark,接替特里爵士作为零售巨头的老板月2011日2。同一周内,两条新闻关于乐购的进一步推进中国东南部和加利福尼亚北部也分别宣布,这可能导致投资者猜测这是否新的老板,谁是特易购的主管国际和它的业务,将为其国际市场更积极的策略。从我们可以看到,从公司的市场表现来看,其未来的国际扩张仍然充满了不确定性。核心英国食品零售板块仍保持30%的市场份额,然而,销售增长率下降到历史最低水平。去年冬天,圣诞节的销售,特别是非食品销售,在英国和欧洲受到恶劣天气的负面影响。在美国市场的扩张,这是亏损,被暂停在过去的一年,现在,作为公司宣布,重新启动。该公司的经营和扩张是亚洲似乎有希望的,具有较高的销售增长率和快速的新开门店的开放速度。
该公司的股票表现不佳,富时100指数在过去一年持续下降,从今年初开始。事实上,我们选择的所有五家零售商,其中大部分是世界上最大的,最近没有令人满意的股票表现。来自供应商方面的价格上涨的坏消息本周传来了整个行业的价格。目前的价格比我们的估计要低,并打了一年的底部。从2011一月起,该公司的价格下降了历史10.58%。投资者对当前经济形势的担忧将该部门的表现不佳的主要原因。我们预计一个潜在的盈利增长,因此,在长期的角度来看,我们的预测的价格增长的基础上。公司的价值将随着经济的复苏而上升,这是外部因素,内部运行绩效越来越严重。因此,我们建议一个短期持有和长期购买。
数据来源:公司圣诞销售报道最新的超市巨头乐购的12周总销售额增长了4.3%,在食品市场两位数的增长。大个子球员“乐购”在每一个业务操作包括食品、非食品取得了积极的强势表现,与特易购即使圣诞雪讨厌寒冷和潮湿的天气特别恶劣的条件让一切乐购不仅困难,而且当地的重要竞争对手如塞恩斯伯里、阿斯达、墨里森、特易购的经营与管理仍然是良好的管理。但不可否认,乐购享受增加一样(LFL)销售较前一年;然而,在销售增长的上升是不可避免的遭受汽油价格的提升和增值税的增加意味着负体积如果我们假设进步食品通胀,后来可能阻碍英国市场门店的成长空间。

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