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Media Essay 代写 : 社会化媒体在服务中的作用

Media Essay 代写 :社会化媒体在服务中的作用
Nowadays social media pays a vital role in aspects of life from conducting business to leisure activities. Social media marketing is the best platform to promote sites through social media channels such as Facebook, Twitter, Flickr and YouTube, and site owners will get more number of visitors and returning visitors. Social media is the best way to promote business, for instance if site owners are selling product or publishing ad, then social media is the best way to make the website profitable in a less span of time. Social media has hit the mainstream recent years and is suggested to be continue grow.

Social media becomes a place where people can freely converse to no matter friends or strangers, give personal opinion as well as raise awareness about hot issues in order to get attention of the government or authorities. According to Cisco by the start of 2011, 40% of internet traffic will be people watching videos online. People now have the opportunity to catch up on missed episodes of shows or events. For marketers, this presents new opportunities and a mindset shift from “let’s watch the early adopters are doing on YouTube” to “I have really got to be on there” (Karen Stocks, 2010).

Social media is currently an evolving advent in business marketing. Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based. A few that is frequently heard are Facebook, Twitter, Myspace and YouTube. Smart employees understand the power of this new channel in creating real business value as well as in relations with other stakeholders. Therefore, they are now increasingly using social media as an integral tool in planning marketing strategies. Promotions, marketing intelligence, sentiments research, public relations, marketing communications are modes used most. Below literature review will attempt to describe what the social media is and its roles in the service marketing.

The above study has shown that social media do indeed have a significant role to play in contemporary marketing. Social media is to build and improve business and is as an important element of an overall marketing plan. It helps to facilitates relations with customers and other stakeholders and enhances the information flow from firms to customers and vice versa. Although social media is a voluntary free market interaction between diverse communities of users who share particular interests, some more niches. Yet, more profound development in practice and usage is required in order to increase companies adjustment until the real value of social media to an enterprise be ascertained.

Media Essay 代写 :社会化媒体在服务中的作用

当今社会媒体在生活的各个方面都起着重要的作用,从商业到休闲活动。社会化媒体营销是通过社会媒体渠道,如脸谱网、推特促进网站的最佳平台,Flickr和YouTube和网站所有者将获得更多的游客数量和回访。社交媒体是促进商业的最好方式,例如,如果网站所有者出售产品或发布广告,那么社交媒体是使网站在一个较低的时间跨度盈利的最佳方式。社交媒体已经触及了近年来的主流,并建议将继续增长。
社交媒体成为一个可以自由交谈的地方,无论是朋友或陌生人,给个人意见,以及提高对热点问题的认识,以获得政府或当局的关注。据思科在2011开始,40%的互联网流量将人们观看在线视频。人们现在有机会赶上错过的节目或事件的情节。对于营销人员来说,这带来了新的机遇和心态的转变从“我们看尝鲜在YouTube上”“我真的要在那里”(凯伦股票,2010)。
社交媒体是目前商业营销中不断发展的一种。社交媒体代表了低成本的工具,是用来结合技术和社会互动与使用的话。这些工具通常是基于互联网或移动的。一些经常听到的都是脸谱网、聚友网和YouTube推特。聪明的员工了解这个新渠道的力量,创造真正的商业价值,以及与其他利益相关者的关系。因此,他们现在越来越多地使用社会媒体作为一个不可分割的工具,在规划营销策略。促销、营销情报、情绪研究、公共关系、营销传播是最常用的模式。下面的文献综述将试图描述什么是社会媒体和它在服务营销中的作用。
上述研究表明,社会化媒体确实在当代营销中发挥着重要的作用。社会化媒体是建立和完善企业,是整体营销计划的一个重要组成要素。它有助于促进与客户和其他利益相关者的关系,并提高企业的信息流,以客户,反之亦然。虽然社交媒体是一个自愿的自由市场之间的互动,不同社区的用户谁分享特定的利益,一些更多的细分市场。然而,在实践和使用中,更深刻的发展是必需的,以增加公司的调整,直到社会媒体的真正价值的企业确定。

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