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美国爱荷华大学代写:市场细分

市场细分是根据人口、地理、心理和行为因素等多个因素对市场进行细分的过程。这是为了确保营销者能够更好地了解他们的目标受众,使营销更有效,并得到更满意的客户。因此,营销者可以比竞争对手获得很大的优势。市场细分可以采用不同的方法。它可以通过对消费者偏好的分类来实现。在此基础上,市场可分为同质偏好、扩散偏好和集群偏好。在同质偏好中,顾客大致上具有相同的偏好,而在偏好分散的情况下则不同。当一组消费者有共同偏好时,就会形成自然市场细分,即集群偏好。在营销一个产品时,必须考虑到三个方面的营销,即大众营销、产品差异化营销和目标营销。大众营销考虑到批量生产、大规模分销和大规模推广产品给所有购买者。重要的是要实现在个人客户的巨大变化,因此,营销人员使用这种类型的细分,为每个客户定制他们的营销方案。在产品差异化营销中,介绍了一种具有不同功能、风格、尺寸和质量的产品。在目标市场营销中,在市场细分的基础上,开发和定制产品。

美国爱荷华大学代写:市场细分

Market segmentation is the process of categorizing the market into several groups on the basis of various factors such as demographic, geographic, psychological, and behavioral factors. This is to ensure that the marketers can understand their target audience better so as to make the marketing more effective and get more satisfied customers. Thus, the marketers can gain a great advantage over the competitors. There are different ways by which market segments can be categorized. It can be done by categorizing the preferences of the consumer. Based on this, market can be categorized as homogeneous preferences, diffused preferences and clustered preferences. In homogeneous preferences the customers roughly have the same preferences whereas it varies in case of diffused preferences. When a group of consumers have shared preferences it leads to the formation of natural market segment which refers to clustered preference. While marketing a product three areas of marketing must be taken into consideration, i.e, mass marketing, product differentiated marketing and target marketing. Mass marketing takes into account mass producing, mass distributes and mass promotes on product to all buyers. It is important to realize the great variety in individual customers and therefore the marketers use this type of segmentation to customize their marketing programmes for each customer. In product differentiated marketing more than one product with different features, style, size, and quality is introduced. In target marketing, on the basis of the market segments the products are developed and customized.

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