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美国北达科他论文代写:宝莱坞

印度电影产业也俗称“宝莱坞”是世界上最大的电影制作行业之一和是唯一的其他电影行业反对好莱坞。Mishra在他的作品中说“印度电影的巨大规模是显而易见的从它的统计数据,每年八百部电影在一万三千多个主要城市影院上映,被平均每天一千一百万人,百多个国家出口。“Mishra(2002年,pp.1)考虑到这些数据,甚至更大的数量在2009年,印度电影已经成为最大的大众传播工具之一。卫星电视上的广告现在避免电视频道的观众数量有增加到很大的程度上,它给观众自由翻转通道更有趣和避免广告,技术给观众记录程序没有商业优惠的特权,这些因素已经开放门户的电影,成为品牌推广的新航母。作为大众传媒的巨大规模,宝莱坞有很多潜力和大量的机会在电影计划品牌位置也被称为品牌娱乐或品牌集成(Glaiseter,2005),这些机会被抓住的广告商和销售商在印度市场。

美国北达科他论文代写:宝莱坞

Indian Film Industry also popularly known as “Bollywood” is one of the biggest film making industries in the world and is the only other film making industry which can stand against Hollywood. Mishra in his work says “the massive size of Indian cinema is obvious from its statistics; eight hundred films a year shown in more than thirteen thousand predominantly urban cinemas, viewed by an average of eleven million people each day and exported to more than hundred countries.” Mishra (2002, pp.1) having considered this data which has grown to even much bigger numbers in year 2009, Indian Films have become one of the biggest instruments of mass communication. The commercial breaks on the satellite television are now avoided by the viewers as the number of channel on television have increased to huge extent which gives liberty to the viewer to flip to a channel which is more interesting and avoid the advertisement, the technology give the viewer the privilege of recording the programs without commercial breaks as well, factors like these has open portals for movies to become a new carrier for brand promotion. Being a mass media of this enormous magnitude, Bollywood has a lot of potential and a significant number of opportunities for In-Film planned brand placement also known as brand entertainment or brand integration (Glaiseter, 2005 ) and these opportunities are being well grabbed by the advertisers and marketers in the Indian market.

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