Coffee tasting is not a new idea in the world. The coffee tasting colleges are common in Italy, Britain and US because coffee is important in their daily lives, as well as in Hong Kong too. Coffee, for most of the Hong Kong people, is extremely demanding in their working place.Coffee tasting market is obviously huge in Hong Kong, but not yet developed. It is because Hong Kong is in lack of professional and specific courses about coffee tasting.We would like to enter the market and become the leader of coffee education in Hong Kong through Pacific Coffee Company’s professional image and sufficient experience on coffee business.Also, its major competitive advantage is it is a well known brand, which is well developed and deep-rooted in Hong Kong and South Asia. They have 95 branch stores over the South Asia (83 in HK & the rest in South Asia).