In as much as children spend a lot of their time watching television and tend to imitate what they see, it seems logical to assume that the perceptions of gender roles can be at least influenced in part by the type of programming that is beamed into our living rooms. Further more, it is entirely plausible that gender role development is impacted by the imitated behavior of children of what they see on television.
Let's use the media to inspire our youth to do great things. Let's take the old perceptions of males and females and turn them inside out in a positive way. Our children should be reaching for the stars, and we as adults should be pointing these kids in the right direction. Though not as strongly as in earlier years, the portrayal of both men and women on TV is largely traditional and stereotypical. This serves to promote a polarization of gender roles. [With femininity are associated traits such as emotionality, prudence, co-operation, a communal sense, and compliance. Masculinity tends to be associated with such traits as rationality, efficiency, competition, individualism and ruthlessness.]