In terms of industry feasibility analysis, Tata's describes the competitive rivalry is higher whereby the new players from new countries like India and China in the international market. It could be similar technology and the similar price as well as their brands. When the time economic downturn caused huge losses for the major carmakers. Companies are coming globalized, company up production cost of the raw materials. For examples, Toyota cars, the price of the car is one of the factors that influence the customer is buying power. Tata is continuing makes improvement or innovations by keeping business with the competitor. Patents of Tata holdings are such workable idea, features, and the trademarks that provide password for using it. For examples software sector defines the number of patents is filed, which makes difficult for new firms to imitate their product. Thus, Tata's create high barriers to enter into their field.
The power of suppliers, which means that the company have to manufacture the product according to the requirement for the raw material and labor for their production level. This creates buyer-supplier ties with an industry. According the reports, 128 suppliers of Tata cars which providing essential raw material by setting a high price to capture more profits. Suppliers product has few substitutes and cannot easily forward integrate for steel material. Tata's motors have more bargaining power because of JIT inventory and the quality of requirements.
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