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美国加州大学圣芭芭拉分校论文代写 对于凯洛格公司经营策略

美国加州大学圣芭芭拉分校论文代写 对于凯洛格公司经营策略

客户的重要性和他们的价值在今天的商业世界中发挥着重要的作用,不能被忽视的公司。不同的新策略和营销计划的实施,将不会有帮助,如果公司不注意客户。任何公司的营销计划议程都应该和将永远包括客户。客户集中和保持是一个强大的战略优势,有助于提高公司的盈利能力,并在竞争激烈的环境中生存。世界各地的不同的消费者可能会导致不同的消费行为,导致确定不同的概念,决策单位出售的产品。

在一个像凯洛格这样的公司的购买过程是依赖于消费者的行为。消费者的购买模式直接影响着消费者的直接相关现象和营销后的现象。在过去的十年里,凯洛格的销售出现了下滑,仍在继续。在欧盟市场上,关于食品的营养和标签和公司的产品的负面媒体形象的一个巨大的讨论。凯洛格的产品是由食品标准局(FSA)批评红产品和垃圾食品。他们说,该公司试图展示他们的产品比他们实际更健康。这些声明和行动的FSA不仅影响了整体的业务和形象也是消费者的产品态度。这份报告谈论如何凯洛格的可以解决这个问题,通过使用营销研究和客户为中心的战略。

美国加州大学圣芭芭拉分校论文代写 对于凯洛格公司经营策略

The importance of customers and their value plays a major role and cannot be neglected by the companies in todays business world. The implementation of different new strategies and marketing plans will not help if the companies do not pay attention to the customers. Any companys marketing plan agenda should and will always include customers. Customer focus and retention is a powerful strategic advantage that helps to increase the profitability of the company and to survive in the high competitive environment. The different consumers across the world might lead to varying consumer behaviours which result in identifying varying concepts by decision making units to sell the products.

In a company like Kellogg’s the purchasing process is dependant on consumer behaviour. The buying pattern of the consumers has an influence on directly related phenomena as well as post marketing phenomena. Kellogg’s has seen a downfall in sales in the past decade and still continues to see. There is a huge discussion in the EU market about the food nutrition and labelling and the negative media image produced about the products of the company. The Kellogg’s products are criticised by food standard agency (FSA) as red products and junk food. They said that the company is trying to show their products healthier than they actually are. These statements and actions of FSA has not only affected the overall business and its image but also the consumer attitude towards the products. This report talks about how Kellogg’s can resolve the issue by using marketing research and customer focused strategy.

 

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