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According to Adams (2007), McDonald’s is a popular destination for fifty million customers every day, making the company one of the largest fast food restaurants in the world. McDonald’s is considered as the world’s leading fast-food Company in terms of revenues andnumber of restaurants. At present, there are about 32,500 McDonald’s stores in over 100 countries across the globe, employing a total of 385,000 employees worldwide (McDonald’s 2010). The company is headquartered in Oak Brook, Illinois, but its operations span from the United States to Europe to the Middle East and to the Asia Pacific region (McDonald’s 2010).

McDonald’s stores sell a standardized menu, but there are slight variations depending on the country where the store operates. For example, aside from its standard menu, McDonald’s sell coconut water in Brazil, rice burgers in Taiwan, and porridge in the UK to suit the local taste of the customers (Adams 2007). The key or standard products served at McDonald’s stores include hamburgers and cheeseburgers, chicken sandwiches, French fries, wraps, chicken nuggets, salads, desserts, sundaes, soft served cones, pies, as well as cookies. Furthermore, McDonald’s also serves a wide range of beverages including milk shakes, soft drinks, coffee, and flavored tea. In addition, McDonald’s also sells breakfast items especially in the US and many international markets, whereby breakfast offerings include muffins, biscuits, hotcakes, and bagel sandwiches. McDonald’s markets its products under the following global brands: Big Mac, Big N’ Tasty, Filet-O-Fish, McNuggets, McFlurry, McMuffin, and the McGriddles (McDonald’s, 2010).