美国堪萨斯州立大学论文代写:品牌之间的不同

7年前 245次浏览 美国堪萨斯州立大学论文代写:品牌之间的不同已关闭评论

民族品牌可能不信任的地区或私人标签品牌让消费者购买。“还必须鼓励人们问问题,例如通用或商店品牌产品的质量。大多数民族品牌开始与小区域品牌然后会随着时间慢慢成长。新公司产品不断地建立和一些公司将继续占领市场,拓展到更广泛的领域,最后将成为民族品牌。产品在马来西亚的例子从区域品牌,最后成为国家品牌Padini品牌

这种类型的品牌必须建立自己的品牌战略,使自己的产品在市场上实现。这个民族品牌专注于品牌资产的策略。他们必须创建一个忠诚的客户和顾客意识到对他们的品牌。一些零售商将使用包装策略。他们将设计独特的包装,这样消费者就直接记住品牌。例如,一个雅芳产品获得优先与零售商的货架位置和使用包装和显示作为市场营销的一部分。在新场景中,民族品牌权益常被用来支持一个存储品牌。可以提升公司的形象品牌。

美国堪萨斯州立大学论文代写:品牌之间的不同

National brands may play on distrust of regional or private label brands to get consumer to buy them. Its' also have to encourage people to ask question, for example the quality of generic or store branded products. Most national brands started with small regional brands then will slowly grew over time. New companies products are constantly being established and some of the company will go on to capture of the market and expand it to a wider area and lastly will become national brands. The example of the product in Malaysia which is from the regional brand and eventually become a national brand is Padini brands

This type of brands has to create their own brands strategy in order to make their products being achieved in the market. This national brand has to focus on the brand equity strategy. They have to create a loyal customer and the customer who aware about their brand. Some of the retailer will use the packaging strategy. They will design the unique packaging so that consumer will remembered the brand directly. For example, an Avon product is gaining preferred shelf positions by partnering with retailers and using packaging and displays as part of a marketing. In the new scenario, the national brands equity is often used to endorse a store brand. That could raise the stature of the company brand.

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