Subsequently, this paper will involve an exploration of past works, reviewing the history and the means through which whiteness became powerfully significant in communities of color. Works of Blay (2009, 2011) which provides the primary template as well as link to secondary sources including, Glenn (2008), Jacobs et al. (2016), Leong (2006), among others, who discuss extensively the history of the practice of skin whitening, especially among women of African descent, as well as the role of the media and the use of celebrities in the portrayal of perfection and higher social and economic capital through possession of lighter skin shades. Thus, this paper will first consist of the history of skin lightening as an outcome of systems of oppression and capitalist ideology, the popularity and health implications of skin lightening, as well as the business of skin bleaching in terms of producers, advertiser and consumers, and what they stand to gain.Various scholars have identified skin bleaching as resultant from past systems of white dominance in black communities/countries. For instance, Gooden (2011, p.82) noted that ‘skin bleaching is recognized as a direct outcome of various systems of oppression, a crisis created by whites during the enslavement period.’ Jacobs et al. (2016) also posited that the origin of skin bleaching tradition found in the colonial era, where persons with lighter skin shades enjoyed more socio-economic privileges. Thus, these systems of oppression, namely, colonialism and enslavement, which already legitimized the rule of Whites over Blacks or Coloreds, as well as saw persons with lighter skin tones being socio-economically favored would result in the minority groups, in this case, the Blacks or Coloreds, placing more value on lighter skin tones.