简单地说,价格是客户的考虑,以换取一个产品在一个商业事务。任何时候任何销售,必须有一个价格。市场营销组合的四个元素之一,价格是一个重要的战略之一。则启事,它不仅仅是客户对产品的价值也在它的各种特性,比如通信产品质量及其定位。往往当经理考虑定价,他们问的第一个问题是,“价格是什么?“事实上,他们必须问的是,“我们解决所有的问题会影响最终价格吗?“有效、定价工作必须补充一个整体营销策略通过发送一条消息,它是与公司同步所需产品的形象。开发一个定价策略是一回事,theÂ管理,改变过程嵌入thatÂ组织中的战略又是另一回事。事实是thatÂ,实施有效的定价策略包括改变预期andÂ,行为的所有演员involvedÂ在销售过程中。
美国乔治亚大学论文代写：产品组合定价
Simplistically speaking, price is the consideration given by the customer in exchange for a product in a commercial transaction. Anytime anything is sold, there must be a price involved. One of the four elements of the marketing mix, price is an important and strategic one. For, it not just apprises the customer about the value of the product but also communicates across its various features such as the product quality and its positioning. Too often when managers think about pricing, the first question they ask themselves is, "What should the price be?" In fact, what they must be asking is, "Have we addressed all the considerations that affect the final price?" To work effectively, pricing efforts must complement an overall marketing strategy by sending a message that it is in sync with the company's desired product image. Developing a pricing strategy is one thing; managing the change process to embed that strategy in the organization is quite another. The truth is that implementing effective pricing strategy involves changing the expectations and behaviors of all of the actors involved in the sales process.
