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Localization strategy which means the concept of global adaptation is the business trying to integrate into the target market, and strive to become a target market strategy adopted. The essence of “localization” is the process of multinational corporations integrating production, marketing, management and personnel into the economy of the host country in an all-round way. Generally, they conduct a series of surveys to understand the actual local economy, culture and customs. At Huawei’s overseas offices, everyone strives to create an atmosphere in which everyone, regardless of nationality and race, is a Huawei employee. Both Chinese and foreign cultures constantly collide and merge with each other. Under the influence of Huawei’s culture, Huawei is gradually presenting its diversified and international characteristics. With the gradual implementation of “localization” business strategy, the ratio of Chinese and foreign employees in overseas institutions of Huawei continuously changes.Culturally compatible strategy is also the most important thing which need to understand the differences between different cultural concepts. Therefore, Huawei needs to integrate cultural differences into the overall marketing strategy to ensure that the realization of business goals will always be a major issue. For instance, Huawei’s employees in Uzbekistan’s offices regularly attend local weddings, travel to cities on holidays, watch ballets and learn about local culture and customs. Whenever an employee is on his birthday, everyone congratulates on sending a gift collectively.


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