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美国商科paper代写:本土化战略

本土化战略是指企业试图融入目标市场,并努力成为所采用的目标市场战略。“本土化”的实质是跨国公司将生产、营销、管理和人员全面融入东道国经济的过程。一般来说,他们会进行一系列的调查来了解当地的经济、文化和风俗习惯。在华为的海外办事处,每个人都在努力营造一种氛围,在这种氛围中,无论国籍和种族,每个人都是华为的员工。中外文化不断地发生碰撞和融合。在华为文化的影响下,华为逐渐呈现出多元化、国际化的特点。随着“本土化”经营战略的逐步实施,华为海外机构的中外员工比例不断变化。文化兼容策略也是最重要的,需要了解不同文化概念之间的差异。因此,华为需要将文化差异融入到整体营销策略中,以确保商业目标的实现始终是一个大问题。例如,华为驻乌兹别克斯坦办事处的员工定期参加当地的婚礼,在节假日前往城市旅行,观看芭蕾舞剧,了解当地的文化和习俗。每当员工过生日时,每个人都会集体祝贺他送出一份礼物。

美国商科paper代写:本土化战略

Localization strategy which means the concept of global adaptation is the business trying to integrate into the target market, and strive to become a target market strategy adopted. The essence of “localization” is the process of multinational corporations integrating production, marketing, management and personnel into the economy of the host country in an all-round way. Generally, they conduct a series of surveys to understand the actual local economy, culture and customs. At Huawei’s overseas offices, everyone strives to create an atmosphere in which everyone, regardless of nationality and race, is a Huawei employee. Both Chinese and foreign cultures constantly collide and merge with each other. Under the influence of Huawei’s culture, Huawei is gradually presenting its diversified and international characteristics. With the gradual implementation of “localization” business strategy, the ratio of Chinese and foreign employees in overseas institutions of Huawei continuously changes.Culturally compatible strategy is also the most important thing which need to understand the differences between different cultural concepts. Therefore, Huawei needs to integrate cultural differences into the overall marketing strategy to ensure that the realization of business goals will always be a major issue. For instance, Huawei’s employees in Uzbekistan’s offices regularly attend local weddings, travel to cities on holidays, watch ballets and learn about local culture and customs. Whenever an employee is on his birthday, everyone congratulates on sending a gift collectively.

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