A largely discussed topic pertaining to globalisation revolves around Benjamin Barber's thesis, distinguishing the differences between the forces of "McWorld" and "Jihad." These are two general attitudes in regards to globalisation. McWorld represents global mass culture and the unification by consumerism and transnationalism. Jihad, on the other hand, represents the deterioration of local traditions and histories due to globalisation (Cowen 2002). My idea of how globalisation is shaping the world and cultural identities is a mix of the two. Yes, mass cultural communication is unifying the world is every aspect of our lives, but it is not deteriorating local traditions and histories, nor are the world's cultures subject to transnationalisation. Globalisation is, if anything, allowing individual cultures to expand their knowledge of other cultures and allowing them to use and share products, ideas, and customs of other cultures in unison with their own cultures. The blending of nations and cultures is going on as we speak. It is at our fingertips every day with global communications and the Internet. These forms of communication due to globalisation are how we can be enriched by other cultures and share what we have to offer, but the main difference is our choice to choose what we want to study, admire and aspire to be more like or what cultures we want to melt into our own.