一个经常被提及的原因，也是早期的消费者激励因素，是网购的便利性，因为消费者不需要去零售店购物，也不需要经历在店里购买商品的“麻烦”(NBC新闻2007)。另一篇文章不仅强调了网上购物的便利性，还指出购物也有助于决策，因为消费者可能需要在网上找到信息需求的很大一部分(2007年)。显然，在消费者追求网上购物的动机方面，购物便利被认为是排在第一位的。方便可以有多种形式,包括“任何时候”访问(即24小时访问之前提到这可以被认为是一个子集的激励因素),自己的决策时间和没有压力,不需要“打扮”,去零售商店,和广泛的可用的信息,在很大程度上需求,以支持产品或服务。
美国网课代修:提及的原因
One oft-mentioned reason, and an early consumer motivating factor, for shopping online is the convenience of doing so as consumers won't need to go to the retail stores and experience the 'hassle' of buying products in the stores (NBC News 2007). Another article does not only highlight the convenience of shopping online but also states that shopping only also helps decision-making as a large part of the information requirements a consumer may need to make the decision are found online (Furnham 2007). Clearly, shopping convenience is expected to rank high among the consumers in terms of their motivations for pursuing online shopping. Convenience can take many forms and includes 'all-hours' access (i.e. the 24-hour access mentioned previous to this can be considered a subset of this motivating factor), own time and no pressure for decision-making, no requirement to 'dress up' and go to the retail stores, and extensive available information, largely on demand, to support the product or service.
