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From the research project that I was critiquing, I believe the user mainly utilised quantitative research method. I personally don’t think using only a Quantative method produced the most concrete results, for the specified topic area, had the researcher utilised triangulation in their research as to use multiple forms of research in the research design it would have allowed the results to be much more informative into the shopping habits and loyalty of participants.I think that the researcher took the necessary precautions to ensure that all aspects of the survey was ethical, they mentioned completing an ethical reports, and assured readers that no minors would be involved in the survey, there is also evidence that they planned the most effective way to carry out the research before providing to participants to complete.


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