卡夫食品在北美有强有力控制,因此可报告的部分有按产品类别细分。然而,该公司之前在中欧国家主导模式以及发展中市场。这主要是因为公司没有能够利用这些市场在很大程度上和收购吉百利将帮助公司提供一个简单的条目和帮助卡夫食品直接利用这些高利润的市场,吉百利是大多数领域的市场领导者。卡夫食品的解体营业收入的3段多年来下面:从上面的数据,显然明显,卡夫食品有其主要销售在美国,因此正在收购吉百利最近利用欧洲和发展中国家市场。吉百利在口香糖市场,占据了没有。2位置和糖果市场,全球第一。吉百利特别巨大的新兴市场,占33%的收入和60%的收入增长,因此这些市场的主要焦点是吉百利。
美国伊利诺伊论文代写：卡夫食品
Kraft Foods has a good strong-hold in North America and hence the reportable segments there are subdivided as per the product categories. However, the company follows a country-led model in Central Europe as well as the Developing markets. This is mainly because the company hasn't been able to exploit these markets to a great extent and the acquisition of Cadbury is expected to help the company provide an easy entry and help Kraft Foods in directly tapping these highly profitable markets where Cadbury is the market leader in most segments. The break-up of Kraft Foods operating income from the 3 segments over the years is given below:From the above figures, it is clearly evident that Kraft Foods has its major sales in the US and hence is making acquisitions like Cadbury lately to exploit the European and Developing Markets.In the Gum market, Cadbury occupies the no. 2 position and in Candy market, its number one worldwide. Cadbury has been especially substantial in the emerging markets, which account for 33% of its revenues and 60% of its revenue growth, and thus these markets are the key focus of Cadbury.
