Our most important groups of potential customers are those who traditionally choose to eat more traditional food. Families, individuals and those who like to explore in different cultures will benefit. (Beta Smarta Online) Creating a "home away from home" which is often more beautiful and palatial than where they are travelling from will ensure many return customers.
We have also provided £50,000 of the required £100,000 to start the business. The Remaining Capital will be obtained through Santander Business Loans. We will have opening specials and discounts in that way expecting more customers in the first week of opening and looking at making at least 45% in profit in the first month.
Oxford University Press, (2007) there may be aggressive competition and rivalry in a market. Globalization means that there is always the threat of substitute products and new entrants. The wider environment is also ever changing, and the marketer needs to compensate for changes in culture, politics, economics and technology.