There are many programs and magazines, such as America’s next top model and Seventeen magazine, that are watched and read by many teenage girls. These girls are insecure and want to be popular, handsome and well-liked. The young women are therefore easily influenced by the information they receive from the media.
An average teenage girl hides herself using tons of make-up and beautiful clothes, because she is insecure about her outer appearance. Every morning she has to get herself prepared for the day. She decides to skip her breakfast, an extra hour of sleep, or even her first lesson. She takes a shower, puts on enough make-up and dresses herself well. These girls are influenced by the beautiful and perfect women, whose pictures are showed in advertisements and on TV. A variety of programs show us public images of how you should dress, look and act. The young girls wish that they are also perfect, with the perfect dress and with the perfect make-up; so that they are attractive to boys and that they look like the girls and women on TV.
Well known make-up artists such as Rimmel London and Max Factor present their make-up with skinny girls, who have the perfect skin and the perfect look. So the question is, are they selling the product, the make-up, or are they selling the beautiful woman? The advertisements are indeed selling the product, but they are also selling the image of the ideal woman. They emphasize thinness as part of the female’s beauty. These women, who are on the covers of the magazines, serve as an example for the teenage girls. They also want to be thin, have big boobs, and a beautiful skin. These images affect the girls’ own self-image.