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市场营销论文代写:案例研究价值链分析

市场营销论文代写:案例研究价值链分析

在今天的世界企业已经变得非常复杂。三个C的相互作用。消费者,竞争和融合已经向世界各地的组织提出了新的挑战。湍流的湍流过程加上经济对外部环境的敏感性,创造了最高程度的不确定性和不可预测性的业务流程。最顶级的是,全球化的影响已经改变了权力的平衡,在客户的青睐,认为它可能已经为每个人打开了过多的机会,在选择和品种的形式。原因很多,力量竞争压力增大产品变化、增压技术和产品生命周期缩短。在这样一个高度动态的经济环境中的价值链管理已经成为非常关键的生存和成长的组织。“价值”的定义也发生了许多变化。为了应对各种风险和挑战,全球机构重组和精简他们的价值链,并重新定义经济和贸易关系的整个价值链的规则。

因此,价值链成为任何业务运作的一个组成部分,为实现效率,从而为公司的盈利能力。因此,价值链框架有助于分析企业可以创造价值和竞争优势的各种活动。因此,艺术价值链的状态是在公司发生的每一项活动中获得的。在所有价值链参与者之间进行产品设计和开发的合作,以及基于Web的产品开发应用程序。供应链本身的变化,考虑到成本,质量和交付客户的要求的战略决策。

在制造部分的价值是通过与链成员合作,并通过应用精益技术更好的响应性的不断变化的市场。这也是通过减少周期时间,时间交付和生产力。销售价值增加是通过在价值链合作伙伴之间的透明的数据传输的市场预测和销售数据。

在这份报告中,我们看的是价值链分析的详细的概念,它的重要性以及它的应用。我们还看了一个印度尼西亚的可可豆价值链的案例研究,看看他们的麻烦芽是什么,以及它是如何克服。

市场营销论文代写:案例研究价值链分析

In today’s world businesses have become extremely complex. The interplay of the three C’s viz. consumers, competition and convergence has thrown upon the organizations all over the world with new challenges. The turbulent process of turbulence coupled with economic sensitivity to external environment has created the highest degree of uncertainty and unpredictability to business processes. To top it all, globalization effect has shifted the balance of power in the favor of customer, thought it may have opened a plethora of opportunities for everyone, in the form of choice and variety. For many reasons, pressures of competitive forces have enhanced product changes, supercharged by shortening technology and product lifecycles. Management of value chains in such a highly dynamic economic environment has become very critical for survival as well as growth of organizations. The very definition of ‘Value’ has also undergone many changes. In order to combat risks and challenges, round the globe organizations are reorganizing and streamlining their value chains, and redefining the rules of economic and trading relationships across the value chain.

Thus value chain becomes an integral part of any business operation for achieving efficiency thereby profitability for the firm. Thus the value chain framework helps in analyzing the various activities through which firms can create value and competitive advantage. Thus state of the art value chain is obtained for each activity taking place in the firm. Collaboration on product designing and development is carried out among all value chain participants along with web based applications for product development. Supply chain itself is changed by strategic decisions taking into consideration cost, quality and delivery requirements of customers.

In manufacturing section value is added by collaborating with chain members and by applying of lean techniques for better responsive nature to the continuously changing market. This is also done by reducing the cycle time, on time deliveries and productivity. Selling value addition is done by means of transparent data transfer among the value chain partners with regard to market forecast and sales data.

In this report, we look at the detailed concepts of value chain analysis, its importance along with its application. We also look at a case study of Indonesia’s cocoa bean value chain and see what their trouble shoots were and how it can be overcome.

 

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